Just in time for the 2020 Election, this brief fact-checking guide explains how to: 


  • spot 13 common "logical fallacies," fake news, and deep fakes;  

  • determine whom to trust;

  • argue ethically and effectively;

  • persuade the unpersuadable; 

  • fend off and use emotional appeals; 

  • nurture healthy skepticism; 

  • factor the nature of belief into our thinking; and

  • recognize and use the rhetoric of polarization. 


Learn how to decide what, and whom, to believe in the clutter of news, noise, and lies .... just in time to go vote. 

Read the Introduction & Chapter 1 Before Buying


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